Notice Details

The contractor will provide market research services for public health media campaigns on an as-needed/on-call basis. The contractor will evaluate the approaches, designs and messages contained in public health-related media campaigns by convening and conducting surveys via focus groups, small-scale street intercepts and large-scale surveys, polls, in-depth interviews, usability sessions, media audits and other market research survey tools. Media to be evaluated include television, outdoor advertising, print advertising, and radio and web-based media. These market research services would be used to inform the development of public health media campaigns. The contractor will have the ability to conduct all market research-related surveys in multiple languages.