Notice Details

New York City Economic Development Corporation (“NYCEDC”) invites qualified sponsorship consultant firms or agencies to submit proposals for the provision of sponsorship consultant services to develop and secure NYC Ferry’s first-ever, revenue-generating naming rights and sponsorship brand partnership.

The selected consultant (the “Consultant”) will work with NYCEDC and the NYC Ferry operator, HNY Ferry II, LLC (“Ferry Operator”), to refine the NYC Ferry brand positioning and produce marketing collateral to assist in the NYC Ferry naming rights and sponsorship sales development process. In addition, the Consultant will be expected to conceptualize customized, strategic sales and marketing assets, when needed, to complement existing NYC Ferry media assets owned/operated by NYC Ferry. The Consultant will also leverage its industry expertise and relationships to generate sales leads, customize pitches to prospective brand partners (the “Brand Partner(s)”) and ultimately facilitate negotiations between NYCEDC and a Brand Partner for a favorable and mutually beneficial agreement.

NYCEDC plans to select one Consultant on the basis of factors stated in the RFP which include, but are not limited to: the quality of the proposal, experience of the team identified in the proposal, demonstrated successful experience in performing services similar to those encompassed in the RFP, proposed Minority and Women Owned Business Enterprise-certified subcontractor goals (explained further below), and the proposed fee.

It is the policy of NYCEDC to comply with all federal, state and City laws and regulations which prohibit unlawful discrimination because of race, creed, color, national origin, sex, age, disability, marital status and other protected category and to take affirmative action in working with contracting parties to ensure certified Minority and Women-owned Business Enterprises (MWBEs) share in the economic opportunities generated by NYCEDC’s projects and initiatives. Please refer to the Equal Employment and Affirmative Compliance for Non-Construction Contracts Addendum in the RFP.

This project has Minority and Women Owned Business Enterprise (“M/WBE”) participation goals, and all respondents will be required to submit an M/WBE Participation Proposal with their response. To learn more about NYCEDC’s M/WBE program, visit http://edc.nyc/opportunity-mwdbe. For the list of companies who have been certified with the New York City Department of Small Business Services as M/WBE, please go to the https://sbsconnect.nyc.gov/certification-directory-search/.

Respondents may submit questions and/or request clarifications from NYCEDC no later than 5pm ET on Thursday, July 11, 2024. Questions regarding the subject matter of this RFP should be directed to FerrySponsorshipRFP@edc.nyc. Answers to all questions will be posted by Thursday, July 18, 2024, to https://edc.nyc/rfps. Questions regarding the subject matter of this RFP will not be accepted after 5pm ET on Thursday, July 11, 2024, however, technical questions pertaining to downloading and submitting proposals to this RFP may be directed to RFPRequest@edc.nyc on or before Thursday, July 25, 2024.

A Pre-Proposal Meeting will be held on Wednesday, July 10, 2024, at 11am ET at NYCEDC’s office at One Liberty Plaza, 14th Floor Reception Area and virtually via Microsoft Teams. Respondents should confirm their attendance to FerrySponsorshipRFP@edc.nyc no later than Monday, July 8, 2025, at 5 pm ET. Respondents should confirm whether their attendance will be in-person or virtual. Attendance at the Pre-Proposal Meeting is not mandatory.

Detailed submission guidelines and requirements are outlined in the RFP, available as of Monday, June 24, 2024. To download a copy of the solicitation documents please visit https://edc.nyc/rfps. RESPONSES ARE DUE NO LATER THAN Thursday, July 25, 2024 at 11:59pm ET. Please click the link in the “Deadlines” section of this project’s web page (which can be found on https://edc.nyc/rfps) to electronically upload a proposal for this solicitation.