Notice Details

New York City Economic Development Corporation (“NYCEDC”) is requesting proposals for advertising opportunities at both Staten Island Ferry Terminals - the St. George Ferry Terminal, located in Staten Island and the Whitehall Ferry Terminal, located in lower Manhattan - as well as advertising opportunities on the Staten Island Ferryboats that are operating between the St. George Ferry Terminal and the Whitehall Ferry Terminal (together referred to in this RFP as the “SI Ferry Terminals”; the areas for advertising at the SI Ferry Terminals and the Staten Island Ferryboats as further described in this RFP are referred to, collectively, as the “Ferry Terminal Advertising Areas”).

The objective of this RFP is to select a respondent (the “Respondent”) that will generate the maximum amount of revenue for NYCEDC from traditional and modern as well as other creative and innovative methods of tasteful advertising within the Ferry Terminal Advertising Areas. Proposals may include a broad range of Advertising, New Media, Specialty Media, and any other related Out-of-Home Advertising concepts to generate maximum revenue for NYCEDC. The selected Respondent shall be responsible for advertising services including: developing an advertising marketing plan; designing, constructing, installing, and maintaining the advertising infrastructure; promoting, soliciting, negotiating and procuring contracts for advertising users; and processing and collecting advertising sales revenues and payment to NYCEDC pertaining to the Ferry Terminal Advertising Areas. NYCEDC plans to select a consultant on the basis of factors stated in the RFP which include, but are not limited to: the quality of the proposal, experience of key staff identified in the proposal, the proposed marketing strategy and advertising sales approach, financial capability to provide proposed services, demonstrated successful experience in performing services similar to those encompassed in the RFP, and the proposed fee.

It is the policy of NYCEDC to comply with all federal, state and City laws and regulations which prohibit unlawful discrimination because of race, creed, color, national origin, sex, age, disability, marital status and other protected category and to take affirmative action in working with contracting parties to ensure certified Minority and Women-owned Business Enterprises (MWBEs) share in the economic opportunities generated by NYCEDC’s projects and initiatives. Please refer to the Equal Employment and Affirmative Compliance for Non-Construction Contracts Addendum in the RFP.

This project has Minority and Women Owned Business Enterprise (“M/WBE”) participation goals, and all respondents will be required to submit an M/WBE Participation Proposal with their response. To learn more about NYCEDC’s M/WBE program, visit http://edc.nyc/opportunity-mwdbe. For the list of companies who have been certified with the New York City Department of Small Business Services as M/WBE, please go to the https://sbsconnect.nyc.gov/certification-directory-search/.

NYCEDC established the Contract Financing Loan Fund programs for Minority, Women and Disadvantaged Business Enterprise (M/W/DBE) interested in working on public construction projects. Contract Financing Loan Fund facilitates financing for short-term mobilization needs such as insurance, labor, supplies and equipment. Bidders/subcontractors are strongly encouraged to visit the NYCEDC website at http://edc.nyc/opportunity-mwdbe to learn more about the program.

An optional site visit session will be held on Thursday, November 30, 2023 at 10:00 A.M. at 1 Bay St, Staten Island, New York 10301. Those who wish to attend should RSVP by email to SIFerryAdvertising@edc.nyc on or before November 28, 2023. 

Respondents may submit questions and/or request clarifications from NYCEDC no later than 5pm on Thursday, December 7, 2023. Questions regarding the subject matter of this RFP should be directed to SIFerryAdvertising@edc.nyc. Answers to all questions will be posted by Thursday, December 14, 2023, to https://edc.nyc/rfps. Questions regarding the subject matter of this RFP will not be accepted after 5pm on Thursday, December 7, 2023, however, technical questions pertaining to downloading and submitting proposals to this RFP may be directed to RFPREQUEST@edc.nyc on or before Thursday, January 4, 2024.

Detailed submission guidelines and requirements are outlined in the RFP, available as of Thursday, November 16, 2023. To download a copy of the solicitation documents please visit https://edc.nyc/rfps. RESPONSES ARE DUE NO LATER THAN Thursday, January 4, 2024. Please click the link in the “Deadlines” section of this project’s web page (which can be found on https://edc.nyc/rfps) to electronically upload a proposal for this solicitation.