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These services are needed for customer care. The Office of Communications and Marketing (OCM) evaluated several Customer Relationship Management (CRM) / Content Management System (CMS) platforms that could handle its ever-growing marketing needs. OCM worked with ITS Center for Technology Ideation (CFTI) in determining a robust cloud-based solution where its marketing tools and data could be centralized, including client relationship management, social media management, and content management. After reviewing several products on the market, OCM and CFTI concluded that HubSpot Marketing Hub was the most suitable product.
