Procurement
Fire Department (FDNY)
RECRUITMENT UNIT
SYMPHONY TALENT LLC
19 West 34th Street, 10th Floor, Suite 1000 , New York, NY, 10001
19 West 34th Street, 10th Floor, Suite 1000 , New York, NY, 10001
Services (other than human services)
Negotiated Acquisition
9/27/2023
Award
$3,121,100.00
PIN#05723N0008001
Pursuant to Section 3-04(b)(2)(i)(A) of the NYC Procurement Policy Board Rules, FDNY has a time sensitive and compelling need to retain a vendor who can provide marketing and advertising services as the Court ordered that a Monitor oversee the Department's recruitment and hiring of Firefighters. As part of determining the necessary components of the next recruitment campaign, the Monitor has set forth numerous expectations for what must be included. Two of those expectations are that the Department will hire a firm to (1) engage in an advertising and social media effort to garner interest in the Firefighter title, similar to the tactics used during the FDNY's recruitment campaign for Exam 7001; and (2) conduct focus groups with candidates to assist in determining which advertising and social media tactics will work best for our targeted, age-eligible cohort. The advertising campaign must be started 9-12 months prior to the firefighter examination date which is currently scheduled for June 2024. Therefore, competitive procurement processes do not allow for enough time to make a contract award and still meet this timeline.