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Notice Details

Title: Municipal ID Program Advertising
Procurement
Dept. of Social Svcs/Human Resources Administration (HRA)
Outfront Media Group LLC
90 Park Avenue 9th Floor, New York, NY, 10016
Services (other than human services)
Sole Source
3/22/2023
Award
$83,624.34

PIN#06922S0016001

Outfront Media Group LLC is the advertising licensee for the MTA subway, commuter rail and bus system that has the exclusive right to post and display advertising on those system.
Description

The Municipal ID program would like to establish a Sole Source purchase from Outfront Media Group LLC for having IDNYC posters placed in subway interiors. With this set of ad placement, IDNYC intend to perform outreach to all five (5) NYC boroughs. Since this is to be primarily a renewal campaign, we would like to encourage existing card holders with expired cards to renew. The advertising campaign also aim at spreading awareness of IDNYC and to maintain continued interest. The dedicated performance period is 03/21/2022 through 05/15/2022. IDNYC intend on investing $83,624.34 towards this advertising campaign.

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