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Notice Details

Title: Develop public service advertising campaigns
Procurement
Transportation (DOT)
Sherry Matthews Inc.
4200 Marathon Boulevard Suite 300, Austin, TX, 78756
Services (other than human services)
Competitive Sealed Proposals
11/30/2021
Award
$11,600,000.00

PIN#84121P0002001

For the provision of advertising and media services, judgment is required in evaluating competing proposals and it is in the best interests of the City that these proposals be evaluated with regard to the vendor’s experience, organizational capability and proposed approach.
To be provided.
Description

The Consultant shall convey effective messages to the public through different media campaigns, which are intended to promote travel safety for motorists, cyclists and pedestrians and to promote the use of sustainable modes of transportation. At a minimum, NYCDOT anticipates designing campaigns around the following themes: Promotion of safety and awareness among motorists, pedestrians, and cyclists; Discouragement of driving while intoxicated; Awareness of work zone safety; and Encouragement of multi-modal transportation alternatives. Such campaigns may include television, print, radio, outdoor, and/or Web-based media as well as events, street teams, direct mail and other methods as agreed upon by NYCDOT and the Consultant.

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