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Title: NEW YORK CITY BUS STOP ADVERTISING SERVICES
Procurement
Correction (DOC)
75-20 Astoria Blvd., Suite 160, East Elmhurst, NY 11370
Kareem Alibocas
phone: 7185460694
email: kareem.alibocas@doc.nyc.gov
Archived
Services (other than human services)
Sole Source
4/2/2018 - 4/6/2018
Intent to Award

PIN#1-6007-0028-2018 Due:

Description
JCDecaux Street Furniture New York, LLC (”JCDecaux”) is the City`s Coordinated Street Furniture Franchisee. JCDecaux has the right to install 3500 Bus Shelters as well as Newsstands, and automatic public toilets throughout New York City and Display advertising material. At this present time, the Franchisee is the only entity that has been granted a franchise by the City of New York in accordance with Section 373 of the NYC Charter to install the above-mentioned structures and to manage the sale of advertising space. Should any City agency or Department wish to purchase advertising for targeted campaigns on street furniture included in the program.

As part of NYC Department of Correction’s 14-Point Anti-Violence Reform Agenda, a Recruitment Unit and dedicated recruitment budget was established in 2015. The role of the Unit is to promote and publicize employment opportunities within the Department – and particularly for the NYC Correction Officer job title – with the goal of recruiting qualified people to combat the retirement/attrition rate of Correction Officers.

Since 2015, the Recruitment Unit has utilized newspaper, radio, digital and streaming radio advertising channels to bolster recruitment efforts. The Employer Brand and Marketing Unit has identified the need to expand advertising channels in order to reach more eligible individuals to take the upcoming NYC Correction Officer exams.

Leveraging the NYC bus shelter system will enable the DOC Recruitment Unit to expand its reach to include potential Correction Officer candidates who are not touched by other advertising channels.

Any firm which believes it can provide the required goods and/or services in the future is invited to express interest via email to Io.wong@doc.nyc.gov. The vendor must have specific expertise to provide advertising services as stated above.

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